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Marketing Manager, BGE HomeMarketing Manager, BGE HomeGP0|#c7c44191-af4e-458c-9f6e-ee23194bb3f1 L0|#0c7c44191-af4e-458c-9f6e-ee23194bb3f1|BGE Home GTSet|#bb697efb-4d63-4298-b4d0-ab279caf3fe8GP0|#e4ee9876-ef76-4416-888c-ee6a068f240b L0|#0e4ee9876-ef76-4416-888c-ee6a068f240b|BGE Home headquarters in Middle River GTSet|#e70f62ad-35ba-4371-ba87-92cfd51534bf GPP|#1b639f21-edff-47d9-a4b6-513f021f4bbcFalseFalseGP0|#992392e0-c203-48b6-9782-be492d06437c L0|#0992392e0-c203-48b6-9782-be492d06437c|Marketing GTSet|#7712b39a-721e-4406-b3c9-bfbaaf3b9a98208379https://exeloncorp.taleo.net/careersection/exelon_external/jobdetail.ftl?job=208379, https://exeloncorp.taleo.net/careersection/exelon_external/jobdetail.ftl?job=208379<p class="MsoNormal" style="MARGIN:0in 0in 0pt;"><b style=""><span style=""><font face=""calibri", "sans-serif""><font size="2">PRIMARY PURPOSE OF POSITION<br></font></font></span></b></p><br><p class="MsoNormal" style="MARGIN:0in 0in 0pt;"><font size="2"><span style=""><font face=""calibri", "sans-serif"">The Marketing manager position at BGE HOME is part of an extremely fast paced and growing service company. For this reason the candidate should be highly motivated with strong marketing skills to perform a variety of marketing assignments. This position plays a lead role in the development, delivery, and management of marketing initiatives. The role manages both internal and external personnel to execute BGE HOME�s marketing efforts in order to meet business objectives. The role will also coordinate marketing and promotional messaging across multiple Marketing and advertising channels. </font></span><br style=""><b style=""><span style=""><font face=""calibri", "sans-serif""><font size="2"><br> PRIMARY DUTIES AND ACCOUNTABILITIES</font></font></span></b></font></p><br><ul><br><li><br><div class="MsoNormal" style="MARGIN:0in 0in 0pt;"><span style=""><font face=""calibri", "sans-serif""><font size="2">Lead team of internal personnel and vendors assisting in the development and implementation of marketing strategies and initiatives supporting BGE HOME�s residential business. Coordinate delivery and communication of programs across departments and vendors including Communications, Customer Operations, Legal, Regulatory and customer-facing organizations. </font></font></span></div></li><br><li><br><div class="MsoNormal" style="MARGIN:0in 0in 0pt;"><span style=""><font face=""calibri", "sans-serif""><font size="2"><span style=""><font face=""calibri", "sans-serif""><font size="2">Facilitate development of marketing and customer education plans and associated and marketing materials to meet initiative objectives. Manage and research the content production of others. </font></font></span></font></font></span></div></li><br><li><br><div class="MsoNormal" style="MARGIN:0in 0in 0pt;"><span style=""><font face=""calibri", "sans-serif""><font size="2">Lead and refine strategy for increasing BGE HOME awareness and drive business results. </font></font></span></div></li><br><li><br><div class="MsoNormal" style="MARGIN:0in 0in 0pt;"><span style=""><font face=""calibri", "sans-serif""><font size="2">Drive the development of new products and services from ideation through launch. </font></font></span></div></li><br><li><br><div class="MsoNormal" style="MARGIN:0in 0in 0pt;"><span style=""><span style=""><font face=""calibri", "sans-serif""><font size="2">Accountable for team marketing plan execution and deliverables</font></font></span></span></div></li><br><li><br><div class="MsoNormal" style="MARGIN:0in 0in 0pt;"><span style=""><span style=""><font face=""calibri", "sans-serif""><font size="2"><span style=""><font face=""calibri", "sans-serif""><font size="2">Supervise Direct Reports (Team is Currently 4)</font></font></span></font></font></span></span></div></li><br><li><br><div class="MsoNormal" style="MARGIN:0in 0in 0pt;"><span style=""><span style=""><font face=""calibri", "sans-serif""><font size="2"><span style=""><font face=""calibri", "sans-serif""><font size="2"><span style=""><span style=""><font face=""calibri", "sans-serif""><font size="2"><span style=""><font face=""calibri", "sans-serif""><font size="2"><span style=""><font face=""calibri", "sans-serif""><font size="2">Budget responsibility</font></font></span></font></font></span></font></font></span></span></font></font></span></font></font></span></span></div></li><br><li><br><div class="MsoNormal" style="MARGIN:0in 0in 0pt;"><span style=""><font face=""calibri", "sans-serif""><font size="2">Assist, as needed, in special projects. </font></font></span></div></li><br><li><br><div class="MsoNormal" style="MARGIN:0in 0in 0pt;"><span style=""><font face=""calibri", "sans-serif""><font size="2">Some travel required</font></font></span></div></li></ul>