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Marketing AnalystMarketing AnalystFalseFalse214190https://exeloncorp.taleo.net/careersection/exelon_external/jobdetail.ftl?job=214190, https://exeloncorp.taleo.net/careersection/exelon_external/jobdetail.ftl?job=214190<span style="LINE-HEIGHT:115%;"><font face=""arial", sans-serif"><font size="3"><span style="LINE-HEIGHT:115%;"><font face=""arial", sans-serif"><font size="3"><span style="LINE-HEIGHT:115%;"><font face=""arial", sans-serif"><font size="3"><span style="LINE-HEIGHT:115%;"><font face=""arial", sans-serif"><font size="3"><span style="LINE-HEIGHT:115%;"><font face=""arial", sans-serif"><font size="3"><span style="LINE-HEIGHT:115%;"><font face=""arial", sans-serif"><font size="3"><span style="LINE-HEIGHT:115%;"><font face=""arial", sans-serif"><font size="3"><span style="LINE-HEIGHT:115%;"><font face=""arial", sans-serif"><font size="3"><br><div><font face="Arial">Join BGE HOME to be a part of the team that offers a wide range of energy-related products and services that address the comfort and energy management needs of residential and small commercial customers in Maryland. <br><br>BGE HOME, a Constellation Company, specializes in the sale and service of heating, air conditioning, water heating, plumbing, and electrical systems along with appliance repair, replacement windows, doors, siding and attic insulation. <br><br>We are committed to our customers and have a customer satisfaction rating of more than 95 percent. Our employees "live"; the BGE HOME Initiatives: Customer Commitment, Excellence, Integrity & Accountability, Teamwork and Safety. <br><br>We are a company that cares about the environment, supports local communities and embraces the diversity of our employees. <br><br>Every business line offers opportunity for employee development. <br><br>We have some of the best training programs in the area. <br><br>Here at BGE HOME, we continue our success through the strength of our people. <br><br>It's your future - it's about your career and your goals. <br><br>At BGE HOME, our aim is to match the right people with the right jobs. </font></div><br><div><font face="Arial"> </font></div><br><div><b><font face="Arial">Job Description </font></b></div><br><div><font face="Arial"> </font></div><br><div><font face="Arial">The <b>Marketing Analyst</b> position assists with the execution and development of digital efforts, and direct marketing programs to generate profits of BGE HOME business lines. Responsible for testing and managing of creative output, ranging from, but not exclusive of: direct mail, billing inserts, broadcast and digital assets, and print advertising. </font></div><br><div><font face="Arial"> </font></div><br><div><font face="Arial"> </font></div><br><div><font face="Arial">Primary Duties and Responsibilities: (Essential Job Function)</font></div><br><div><font face="Arial">�         </font><font face="Arial">Assists with the creation of direct response promotions for various mediums. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Assists with the management of advertising budgets for assigned business lines. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Assist in writing / content creation for digital assets and direct response items</font></div><br><div><font face="Arial">�         </font><font face="Arial">Assist in managing social media content and digital paid efforts. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Assist with trafficking website updates and creating pages. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Tracks, analyzes and prepares results of marketing campaigns. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Collaborates with internal teams to develop smart strategies and actionable tactics to profitably grow customer relationships. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Provides continuous and timely feedback to upper management, keeping them abreast of day-to-day issues that are important to the business, customer and/or the employee. </font></div><br><div><font face="Arial"> </font></div><br><div><font face="Arial">Skills/Abilities:</font></div><br><div><font face="Arial">�         </font><font face="Arial">Overall understanding of general marketing principles. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Analyze campaign and demographic data to formulate reports and present results. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Solid understanding of paid search management. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Ability to coordinate various marketing and advertising programs. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Ability to structure direct response promotions for various media. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Ability to prepare short and long term marketing plans. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Strong proofing and grammatical skills. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Familiar with all printing processes and costs associated with each method. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Excellent presentation and organization skills. </font></div><br><div><font face="Arial"> </font></div><br><div><font face="Arial">            </font></div><br><div><font face="Arial">Education/Experience:</font></div><br><div><font face="Arial">�         </font><font face="Arial">Must have Bachelor�s Degree (preferably in business administration, marketing or a related topic) and 3-5 years� experience. </font></div><br><div><font face="Arial">�         </font><font face="Arial">Demonstrated proficiency in Microsoft Office suite, including Microsoft Word, Excel, PowerPoint and Access. </font></div><br><div><font size="3" face="Arial"> </font></div><br><div><font face="Calibri"> </font></div><span style="FONT-SIZE:12pt;FONT-FAMILY:"Arial", sans-serif;LINE-HEIGHT:115%;"><br><p style="MARGIN-BOTTOM:0px;MARGIN-TOP:0px;"></span> </p></font></font></span></font></font></span></font></font></span></font></font></span></font></font></span></font></font></span></font></font></span></font></font></span>